Thanks to a trade agreement signed with the consulting company LE MONDE BIC Veneto with offices in Padua in JOINT Venture with JSWB the first Chinese company that imports furniture for over twenty years, with showrooms in various locations in China, six companies of the Consortium will display and sell their products on a set up area of 400 sq.m
The agreement provides for joint communication actions aimed primarily at upper-middle class, architects and interior design and contract operators.
The marketing will be handled directly by the Chinese company by dedicated vendors, who have come to Verona for a training period.
The 400 sqmeters Export Verona's showroom is located in a new three-storey building (totally 6000 sqmeters entirely devoted to Italian furniture).
The furniture companies are F.lli Corso (Isola Rizza), Domus Mobili (Roverchiara), Seven Sedie Reproductions (Cerea), Salotti De Angeli, Isaac Glass (Colognola ai Colli) for lighting and Biasi Emilio & Figli (Cavaion) with marbles.
The realization of this project proves once again that even in times of crisis, SMEs continue to invest in developing new products and markets. It 'also a demonstration of how, through mergers and synergy between firms, we can tackle the toughest challenges beyond the limits of local SMEs and financial dimensions.
Good luck, then
